Pledge to make a difference, together.
We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.
Cigarettes are the only consumer good that kills when used as their manufacturer intends. This has become normal in our society, but it shouldn’t be. It’s time for cigarettes to be regulated in a way that is proportionate to the harm they cause.
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