When it comes to charitable fundraising, there's one powerful tool that can immediately multiply your impact: Matching Donations.
Whether you're a nonprofit looking to inspire more giving or a company aiming to align with social good, matching gifts are a win-win strategy. At Pledge, we make it easy to activate and manage Matching Donation campaigns - no spreadsheets, no stress, just more impact. 💥
💡 What Are Matching Donations?
Matching donations (also known as matching gifts) occur when a donor - often a company or major individual donor - pledges to match donations made to a specific cause within a certain timeframe or up to a dollar amount. For example, if someone donates $50, the match turns that into $100 automatically through Pledge. 💸
🚀 Why Matching Gifts Work: The Psychology of Generosity
Matching donations don’t just increase the total raised - they motivate more people to give. Studies show that donors are more likely to contribute when they know their gift will be doubled. It creates urgency, inspires action, and builds trust. Here’s why:
- Increased urgency 🕒: Limited-time matches drive faster action.
- Higher average donations 📈: Donors often give more when they know it's being matched.
- Greater visibility 🔍: Matching gift campaigns tend to get more attention and engagement on social media and email.
🤝 How Nonprofits Can Use Pledge to Launch Matching Campaigns
At Pledge, we provide a simple, tech-enabled way for nonprofits to create compelling matching gift campaigns directly through our platform:
Step 1: Identify a Match Sponsor 🔍
This could be:
- A corporate partner looking to boost employee engagement
- A major donor wanting to inspire others
- A foundation or board member invested in the cause
Step 2: Create Your Campaign on Pledge 💜
Use our platform to:
- Create & customize your Fundraiser Page
- Set the match amount and timeframe
- Track real-time progress and matches in your Impact Hub account
- Share updates with your donors to keep them engaged
Step 3: Promote Your Match 📣
Leverage email, social, and your website with messaging like:
“🎯 Every dollar you give today will be DOUBLED - up to $10,000 thanks to [Sponsor Name]!”
🏢 How Companies Can Offer Matching Gifts Through Pledge
For businesses, matching donations is a turnkey way to drive social impact, engage employees, and align with causes that matter. Through Pledge’s Matching Donations feature, companies can:
- Instantly match donations made by employees or customers
- Customize match limits and eligible causes
- Track impact and celebrate milestones 🎉
Whether it’s for a giving campaign, Earth Month, GivingTuesday, or in response to a natural disaster, offering a match shows your brand’s commitment to purpose. 🌍
📊 Real Results, Real Impact
Nonprofits that use matching donations through Pledge have seen:
- Up to 3x more raised in campaign periods
- Up to 5x more donor engagement
- New corporate partnerships formed through strategic matching
Matching gifts aren’t just a fundraising tactic - they’re a multiplier of generosity.
✅ Ready to Launch a Matching Campaign?
With Pledge, launching a Matching Donations campaign is simple, effective, and free! Whether you're a nonprofit seeking to inspire your donors, or a company ready to match gifts to causes you care about, we’ve got the tools you need.
👉 Visit www.pledge.to/features/donation-matching to learn more & get started today.
Together, we can make every dollar count - twice. 🙌